300K+ Pieces Manufactured
Proven scale and expereince from production to delivery.
15,000+ Athletes Served
Since 2017, we've outfitted athletes across 700+ organizations.
Built by Sports & Apparel Experts
Over 220+ combined years of experience.
Dedicated Account Manager
A partnership & relationship model beyond the business.
Our Journey
From humble beginnings as a local sports club to serving 15,000+ athletes around the world.
2008
The Beginning
Lanikai Athletic Club is founded in Hawaii, serving as the playground & learning lab for 7GEN Clothing.
2017
7GEN Clothing Launches
Drawing from years of club experience, we launched our services and began to built long-term partnerships.
2023
Growing the Community
We scaled our operations to serve over 15,000 athletes while investing in the next seven generations.
2025